What personal data is being collected?
We may collect personal data from a variety of sources. This includes:
- Personal data you provide to us directly,
- Personal data we collect automatically, and
- Personal data we collect from other sources.
Personal data you provide to us directly.
We collect personal data you provide us when you sign up for a marketing newsletter, complete a survey, enter a competition, communicate with us through our websites or other online channels. In so doing, you may provide personal data, for example:
- name, gender, home address, social media profiles, email, telephone number and date of birth; and
- feedback, recipe information or suggestions about our products where you decide to provide us with such information.
We collect personal data you provide us when you sign up for the digital BlueBand Social Mission breakfast challenge. This personal data may include:
- name, gender, home address, social media profiles, email, telephone number and date of birth; and
- survey input, feedback on short and long-term, recipe information or suggestions about our Social Mission breakfast challenge where you decide to provide us with such information
- we may ask you to participate in scientific research in future
What purposes do we use your personal data for?
We collect, process and disclose your personal data for the following purposes:
- To process and respond to your inquiries / suggestions or registration / subscription requests, via e-mail, social media or our Upfield consumer “careline”;
- To develop and improve our products, communication methods and the functionality of our websites and online channels;
- For the purposes of competitions or promotions that you have entered;
- To authenticate the identity of individuals contacting us by telephone, electronic means or otherwise;
- For internal training and quality assurance purposes;
- To provide personalised communications and targeted advertising as well as product recommendations; and
- To process and manage job applications.
When we collect and use your personal data for any other purposes, we will inform you before or at the time of collection.
- Personal data collected via the BlueBand Social Mission breakfast challenge can be used for scientific and educational events.
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We collect personal data via the BlueBand Social Mission breakfast challenge for the purpose of improving our BlueBand Social Mission breakfast challenge.
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We also create profiles by analysing the information about your online surfing, searching and buying behaviour and your interactions with our brand communications by building segments (creating groups that have certain common characteristics) and by placing your personal data in one or more segments. For more information on this, see "Profiling"here.
Please find additional website usage Terms & Conditions here.
